Privacy policy
Last Updated: October 12, 2026
At LÜV, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how MB Kazmo ("LÜV", "we", "us", or "our") collects, uses, stores and protects your personal data when you visit our website, purchase our products or contact us.
By using our website, you acknowledge that your personal information will be processed as described in this Privacy Policy.
1. Who We Are
LÜV is operated by MB Kazmo, a company registered in Lithuania.
Company Name: MB Kazmo
Company Registration Number: 307096586
Registered Address: Rasos g. 19, Kalviškių k., LT-14106 Vilniaus r., Lithuania
Website: www.breatheluv.com
Email: info@breatheluv.com
MB Kazmo acts as the data controller for the personal data processed in connection with operating the LÜV online store, except where another organisation acts as an independent controller.
2. Personal Information We Collect
We may collect the following categories of personal information:
Information You Provide Directly
- Full name
- Email address
- Phone number
- Billing and shipping addresses
- Order details and purchase history
- Customer service messages and enquiries
- Information you voluntarily provide when contacting us
Order and Payment Information
When you purchase a product, we collect the information necessary to process your order, confirm payment and arrange delivery.
Payments are processed through third-party payment service providers. We may receive payment confirmation, transaction references and limited payment details required for order administration.
Automatically Collected Information
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type and device information
- Operating system
- Website pages visited
- Interactions with our website
- Cookies and similar tracking technologies
3. How We Use Your Personal Information
We process personal information for the following purposes:
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Order Processing: To confirm purchases, process payments, fulfil orders and arrange delivery.
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Customer Support: To respond to questions, resolve complaints and manage returns or refunds.
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Website Functionality: To operate, maintain and improve our online store.
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Security: To detect fraud, prevent unauthorised activity and protect our website and customers.
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Analytics: To understand website traffic, customer interactions and shopping experiences, where permitted.
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Marketing: To send promotional emails, product announcements and special offers where you have provided the necessary consent or where otherwise permitted by law.
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Legal Compliance: To maintain required business records and comply with applicable legal obligations.
4. Legal Basis for Processing
Under the General Data Protection Regulation (GDPR), we process personal data based on the following legal grounds:
Performance of a Contract
Processing information necessary to fulfil your purchase, deliver products, manage orders and provide related customer service.
Legal Obligations
Processing information necessary to comply with accounting, tax, consumer protection and other applicable legal requirements.
Legitimate Interests
Processing necessary for fraud prevention, website security, handling business enquiries and maintaining our services, provided these interests are not overridden by your rights and freedoms.
Your Consent
Processing personal data for activities requiring consent, such as certain marketing communications and non-essential cookies.
Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to support its functionality and improve the shopping experience.
Cookies are small files stored on your device when you visit a website.
We may use the following categories:
Essential Cookies
Necessary for core website functions such as shopping carts, checkout, security and remembering certain preferences.
Analytics Cookies
Help us understand how visitors interact with our website and identify areas for improvement.
Marketing Cookies
Where enabled, these may be used to measure advertising performance and provide more relevant promotional content.
Non-essential cookies and similar tracking technologies are used only where the required consent or other lawful permission has been obtained.
You can manage your cookie preferences through the consent options available on our website and through your browser settings.
Disabling certain cookies may affect some website functions.
6. Third-Party Services
To operate our online store, we may share personal information with trusted service providers when necessary.
These may include:
- Shopify: Our e-commerce platform and website hosting provider.
- Payment Service Providers: To securely process payments and manage transactions.
- Shipping and Delivery Providers: To deliver your orders and provide tracking information.
- Analytics Providers: To analyse website performance and visitor activity, where enabled.
- Marketing Service Providers: To manage email communications or advertising services, where applicable.
- Professional Service Providers: Such as accountants or other advisers where necessary.
We share only the personal information reasonably necessary for the relevant service or lawful purpose.
Some providers may process personal data under their own privacy policies when acting as independent data controllers.
For more information about Shopify's handling of personal information, please visit:
https://www.shopify.com/legal/privacy
7. International Data Transfers
Some of our service providers, including e-commerce and technology providers, may process or store personal information outside the European Economic Area (EEA).
Where personal information is transferred internationally, we take steps to ensure that appropriate protection measures are in place in accordance with applicable data protection legislation.
These measures may include European Commission adequacy decisions, Standard Contractual Clauses or other legally recognised safeguards.
You may contact us for additional information about the safeguards applicable to your personal data.
8. Data Retention
We retain personal information only for as long as necessary for the purposes described in this Privacy Policy or as required by applicable law.
Retention periods depend on the type of information and the reason for processing it.
For example:
- Order and transaction records are retained as required by applicable accounting and tax laws.
- Customer service correspondence is retained as necessary to resolve enquiries, disputes and related claims.
- Marketing contact information is retained until consent is withdrawn or the information is no longer required for the permitted purpose.
- Cookie-related information is retained according to the relevant cookie settings and applicable retention periods.
When personal data is no longer required, we delete it, anonymise it or securely retain only the information necessary to meet legal obligations.
9. Data Security
We take appropriate technical and organisational measures to protect personal information from unauthorised access, disclosure, alteration, loss or misuse.
Our online store is operated using Shopify's e-commerce infrastructure.
Although we take reasonable precautions to protect personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.
10. Your Privacy Rights
Under applicable data protection laws, including the GDPR, you may have the following rights:
- Right of Access: Request information about the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data where legally applicable.
- Right to Restrict Processing: Request limitations on certain uses of your personal data.
- Right to Object: Object to certain processing activities, including processing based on legitimate interests and direct marketing.
- Right to Data Portability: Receive certain personal data in a structured, commonly used and machine-readable format where applicable.
- Right to Withdraw Consent: Withdraw your consent for processing activities based on consent.
- Rights Regarding Automated Decisions: Exercise applicable rights concerning decisions based solely on automated processing that produce legal or similarly significant effects.
To exercise your rights, please contact us at info@breatheluv.com.
We will respond within the timeframe required by applicable law, generally within one month of receiving your request. Where legally permitted, this period may be extended.
You also have the right to lodge a complaint with a competent data protection supervisory authority, including the State Data Protection Inspectorate of Lithuania.
11. Marketing Communications
If you subscribe to our newsletter or agree to receive marketing communications, we may send you information about LÜV products, promotions, new releases and special offers.
You can unsubscribe from promotional emails at any time using the unsubscribe link included in those emails or by contacting us at info@breatheluv.com.
Unsubscribing from marketing does not prevent us from sending essential transactional emails, such as order confirmations, shipping notifications or important information related to your purchases.
12. Children's Privacy
Our online store is not directed at children.
We do not knowingly collect personal information from children in violation of applicable data protection laws.
If you believe that personal information relating to a child has been collected unlawfully, please contact us.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, business practices or applicable legal requirements.
Any updates will be published on this page, together with a revised "Last Updated" date.
Where required by law, we will provide additional notice of material changes.
14. Contact Information
If you have questions about this Privacy Policy or would like to exercise your data protection rights, please contact us:
MB Kazmo
Company Registration Number: 307096586
Registered Address: Rasos g. 19, Kalviškių k., LT-14106 Vilniaus r., Lithuania
Email: info@breatheluv.com
Website: www.breatheluv.com